Launching a Brand during a Pandemic
Launching a new business during a pandemic seems crazy right?!?!? Earlier this year the world stopped like we have never experienced before. I had an amazing life in Bali living my dream of creativity and waves. My husband and I went to New Zealand on holiday and got caught in the lockdown and as so many others, experienced displacement beyond our control and we had to adapt to new ways. Swirling in the field of unknowns and intense lockdowns, time slowed down for us and at first. We were occupied with creating shelter and starting a food garden. Oh yes, we got stuck on an off-grid island, Aotea Motu off the North Island of New Zealand. Let me repeat that -...